Strategic Marketing
Tatum Holloway Development Fund
This one is really close to home for us.We had the opportunity to be involved from the get go, from brand development and digital presence establishment, to continuous support for communication materials.
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Who they are
The fund was established in 2020 to address issues of inequality in South Africa. They do this by providing opportunities for youth in South Africa to access educational and developmental initiatives, that they would otherwise not have had access to.
The Story
The fund was founded in memory of Tatum Holloway, who passed away in a tragic accident in 2017. She was known by friends and family as being generous without boundaries, and cared deeply about issues of education, poverty, and injustice, the root of which is unequal access to opportunity.
Brand Development
a brand for the fund that communicates who they are and what they do, while also bringing life to Tatum's memory.
Digital Presence
We established a digital presence as a platform for friends, family and followers around the world to contribute and follow the funds developments and initiatives.
Communication Material
The fund is supporter by a community contributors made up of friends, family and followers. As part of an on-going communication strategy they are using regular newsletters to update contributors on events, activities and progress made with the contributed funds.
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