Strategic Marketing
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TEDxPretoria
TEDxPretoria recently took on a new approach to community engagement, we helped them pair that with a new look and feel and a brand new digital presence.
Who they are
TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TEDx is a program created by TED, where regional organised events are hosted by approved licensees, bringing communities together to share a TED-like experience.
TEDxPretoria is a Pretoria based community run by a passionate team of volunteers, in 2020 the team started bringing talks to their community digitally through studio talks that are recorded and released throughout the year.
The Story
The TEDxPretoria community identified the need to maintain community interaction and continue sharing ideas on platforms outside the annual physical events, this meant more of their engagement would be done digitally than ever before.
New Digital Presence
Working with their dynamic team of volunteers, we were involved in conceptualisation and creation of a fresh new digital presence, within existing brand guidelines. This serves as an interaction space where community members can volunteer, support, apply to speak and view released talks.
Social Media
What is a new web presence without a social feed to match? This is where the engagement happens after all.
